Apple's stock price is constantly on the rise. This year's Apple's launch of the iPhone was a prime booster to the stock.
Yesterday there were reports that Apple is close to announcing a deal with FOX to offer movies for "rent" via its iTunes store. With the iPhone and almost all of the iPods having the ability to run/stream videos, this would be a niche market for Apple. In the near future, if you are a proud owner of an iPhone or an iPod, you wouldn't need to sit idle at the airports when your flight is delayed. Switch on your iPhone and start watching recently released movies!
By the way, where do you think Apple's stock would stand by end of next year ? Probably at 300 ? Maybe!!
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